Join our free winter webinar series exploring place-based approaches to increasing physical activity and reducing inequalities. Each session includes an optional facilitated discussion, providing an opportunity to explore the topic further, share experiences, and connect with others working in related fields.
Who is it for?
The series is open to anyone with an interest in physical activity, public health, health improvement, community development, local government, research, or place-based approaches to improving health and wellbeing.
What will you learn?
The webinars will:
- Share learning from whole-system, place-based approaches to increasing physical activity and improving health and social outcomes.
- Explore how these approaches can help address inequalities, particularly for children, young people and their families.
- Showcase evidence-informed initiatives, practical examples and resources that can support local partners and organisations.
Optional follow-up discussion
Following each webinar, attendees are invited to join a short online discussion where you can:
- Ask questions about the webinar content.
- Share your own experiences and learning.
- Connect with colleagues and partners interested in similar approaches.
- Explore how ideas might be applied in different local contexts.
Webinar 1: The Power of the Message
Campaigns and their role in place-based whole-system working
How can campaigns and strategic messaging support behaviour change and strengthen a whole-system approach to physical activity?
JU:MP’s Join Us: Move.Play campaign was a central part of its whole-system approach to creating opportunities for children and families to be active. In this session, speakers will share how campaigns and messaging can help build social movements, influence behaviour and connect partners across a system. They will also highlight the free campaign resources available through the Join Us: Move.Play initiative.
Attendees will gain practical insights into developing compelling messages and planning campaigns that achieve meaningful reach and impact.
Speakers
- Ged Savva, Co-founder, Magpie
- Jan Burkhardt, Knowledge Mobilisation Lead, Born in Bradford
Date: Monday 23 November 2026
Webinar: 12:00pm to 12:45pm
Optional discussion: 12:45pm to 1:15pm
Webinar 2: Bradford’s Greenspace Development Journey
Reducing inequalities in access to greenspace to improve children’s physical activity
Accessible, high-quality green spaces are an important part of creating environments that support physical activity. This webinar explores how greenspace development became a key component of JU:MP’s place-based, whole-system approach and contributed to reducing inequalities in children’s opportunities to be active.
Drawing on Bradford’s experience, the speakers will share learning on community co-design, nature play approaches and collaborative methods for developing green spaces that meet local needs.
Speakers
- Saira Ali, President of the Landscape Institute and Team Leader, Landscape Design Unit, Bradford Council
- Jan Burkhardt, Knowledge Mobilisation Lead, Born in Bradford
Date: Monday 30 November 2026
Webinar: 12:00pm to 12:45pm
Optional discussion: 12:45pm to 1:15pm
Register
You can attend either webinar individually or register for both sessions as part of the JU:MP Lunch & Learn series.
Visit our TicketSource page to register for one or both webinars.