Bradford is part of a larger study across the UK to test if sending tailored text messages can help new mothers who are overweight or obese lose weight after having a baby.
In the study, some mothers will get texts about child development (control group), while others will get messages about diet and exercise (intervention group). Bradford is finding participants through social media, mum and baby groups, and the Better Start Bradford Cohort. The goal of this big study is to see if the text messages work and if they could help more mums in the future. The early results are promising: lots of moms are completing the surveys, showing that they’re engaged with the study (baseline completion rate: 96.2%, 6 months: 92.2% and so far with the 12 month follow up it is 88.9%). We’re hopeful that this approach could be a helpful tool for moms looking to lose weight after pregnancy.