Tackling physical activity inequalities for Pakistani Muslim girls: Understanding behaviour and co-developing new intervention approaches

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Data from Born in Bradford has consistently found that South Asian girls have the greatest risk of being inactive with only 22% meeting guidelines at age 7-11 years (compared to 49% white British girls, 38% South Asian boys and 61% white British boys). There is a lack of research understanding correlates, determinants, barriers, and facilitators of physical activity for South Asian girls. There is also a lack of culturally appropriate interventions to support this group in changing their behaviour to become physically active and reap the associated health and wellbeing benefits. This project is taking a mixed-methods approach to:

  1. Understand the modifiable factors associated with South Asian heritage girls’ physical activity levels.
  2. Understand the barriers and facilitators to changing these modifiable factors.
  3. Co-produce a culturally relevant and appropriate behaviour change intervention, based on relevant theories and behaviour change techniques to tackle physical inactivity in South Asian girls.

Details:

Sub-theme: Healthy Bodies and Minds

Status:
Currently Underway

Team Contact:

Rifat Razaq
r.razaq2@bradford.ac.uk

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