Enhanced Maternal Care (EMC) is a new standard of care for women who become unwell during or shortly after pregnancy. Clinicians in Bradford have been at the forefront of developing a flexible model of EMC designed to work in any size of maternity unit . The Maternal Enhanced and Critical Care Group (MEaCC) steering group, overseen by the Yorkshire and the Humber Maternity Clinical Network, has created regional guidance with a focus on maternity staff training, development of the MEaCC database and data collection. This article describes the introduction and implementation of MEaCC, supported by ARC Yorkshire & Humber through the Bradford Improvement Academy, and how the data has been used locally to inform business cases for additional staffing and training whilst on a regional level the data is informing quality improvement projects, such as improving management of obstetric haemorrhage.